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REGENERATIVE AGRICULTURE: WE'RE EXPLORING THE NEXT FRONTIER OF SUSTAINABILITY

RODALE INSTITUTE PARTNERSHIP 

We're excited to announce our Group's partnership with Rodale Insitute, the pioneer of the regenerative organic movement since 1947.

The new EROC (European Regenerative Organic Center) has broken ground in the Fall of 2021 in Parma, right next to Davines our Village, expanding our supply of regenerative organic ingredients and serving as a hub for sustainability research and farmer training.

OUR FIRST INTERNATIONAL REGENERATIVE ORGANIC CENTER

The new European Regenerative Organic Center encompasses a 15-hectare site by our carbon-neutral Comfort Zone Village campus focusing its scientific research and education on small - to mid-size European farms growing specialty crops for food, nutrition, and beauty.

Supporting farmers in the region, the Center will focus on organic management in a Mediterranean climate, as well as the close relationship between personal care ingredients and farming
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WHY REGENERATIVE AGRICULTURE?

Regenerative organic agriculture is a method of growing food, fiber, and ingredients that approaches farming as a holistic system, minimizes soil disturbance, does not use synthetic pesticides and herbicides, and incorporates high standards for soil health, animal welfare, and farmworker fairness. 

Regenerative organic farming has the potential to sequester carbon, mitigate climate change, promote biodiversity, and protect our soil, air, and water.

Scientists and staff of the Davines Group - Rodale Institute European Regenerative Organic Center will study alongside our research and development laboratories, to find ways in which regenerative organic agriculture can influence the supply chain of beauty products. These efforts will support local farmers and the international regenerative organic community, promoting the sourcing of more sustainable ingredients that can heal the Earth and enhance our particular vision of beauty.

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INTRODUCING RODALE INSTITUTE

Founded in Pennsylvania, United States, Rodale Institute has been trailblazing the regenerative organic movement through research, farmer training and consumer education since 1947, even coining the phrase "regenerative organic" in the 1980s. In 2018 it joined with food, fashion and farming brands to launch Regenerative Organic Certified™, the highest standard for regenerative organic agriculture in the world.

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Jeff Moyer, Rodale Institute CEO

BIODIVERSITY PROTECTION AND SACRED NATURE

The creation of the new regenerative agriculture research center is only the latest step the Davines Group is taking to promote sustainable farming. In 2014 it started a collaboration with Slow Food for the Davines Essential Haircare products and in 2020 as Comfort Zone we have launched Sacred Nature our Cosmos organic and natural certified skin care line which features the Scientific Garden Extract™ including botanical extracts of Elderberries, Pomegranate peels and Myrtle leaves from regenerative agriculture and harvesting. 

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