In the heart of Soho, W London owns the stage in the city's cultural district. Here, the lively social scene of London's Soho meets the glamour of West End. Enjoy the contradictory lifestyle of RETOX/DETOX in one of the 192 guestrooms or suites, designed with a quirky British twist. Mix and mingle over local DJs or innovative cocktails at The Perception. Energize at FIT, then recharge at AWAY® Spa with a Comfort Zone treatment.